sq.-enix-montreal-is-now-known-as-studio-onoma

Elongated letters and a colourful palette herald the rebrand of the studio previously referred to as Sq. Enix Montréal, now Studio Onoma. The studio has rebranded, a reputation change necessitated as a result of it’s not owned by Sq. Enix.

The studio was behind progressive mobile-PC crossovers just like the Hitman, Lara Croft, and Deus Ex GO video games, good minimalist puzzles that labored each as a part of their very own franchise and throughout the broader model they had been created from. Studio Onoma has since labored on the Hitman Sniper spinoff sequence.

Onoma is presently engaged on two mobile-first video games: Tomb Raider Reloaded and Avatar Generations, primarily based on Avatar: The Final Airbender.

A whole lot of stir went up when Embracer Group, the fast-growing Swedish video games holding firm, bought all of Sq. Enix’s Western studios on the finish of August for a cool $300 million. That included Crystal Dynamics, Eidos Montréal, and Sq. Enix Montréal. These three firms represent the Eidos Interactive Company, its personal group of firms descended from the Eidos Interactive, a preferred writer within the late 90s and early 2000s most well-known for originating the Tomb Raider sequence.

The studio apparently began the rebranding about 5 months in the past, in Could. The announcement on Studio Onoma’s web site is definitely fairly attention-grabbing when you’re the type of dork who, like me, finds the interior working of advanced institutional processes like branding and graphic design fascinating. 

The information submit goes into particulars about how the group needed a model that would not alienate any phase of players, and that would survive future adjustments in possession or course while not having additional change. They created a customized font for the Onoma brand, and the elongated O within the heart is meant as a standalone image which can be utilized throughout many items of promoting and sorts of merchandise.