Bear in mind the entire GameStop stonks factor from a pair years in the past? It is type of difficult and type of silly, and albeit I do not assume anybody is solely positive precisely what occurred, however the backside line is {that a} man on Reddit began speaking about GameStop shares, then Elon Musk tweeted about it, then everybody went nuts, after which—for a short whereas—revenue. The entire thing had a sure Wolf of Wall Avenue vibe to it (besides that the wolf on this case was Roaring Kitty) and positive sufficient, work to deliver the story to movie was quickly underway.

At this time Sony Footage Leisure unveiled the primary trailer for its contribution to that cinematic effort: A flick referred to as Dumb Cash, “the insane true story of on a regular basis individuals who flipped the script on Wall Avenue and acquired wealthy by turning GameStop (sure, the mall videogame retailer) into the world’s hottest firm.”

“In the course of every part is common man Keith Gill (Paul Dano), who begins all of it by sinking his life financial savings into the inventory and posting about it,” the YouTube itemizing states. “When his social posts begin blowing up, so does his life and the lives of everybody following him. As a inventory tip turns into a motion, everybody will get wealthy—till the billionaires battle again, and each side discover their worlds turned the other way up.”

Dumb Cash boasts a formidable cast: Paul Dano heads issues up as Keith Gill, aka DeepFuckingValue/Roaring Kitty, the analyst and investor who acquired the GameStop ball rolling; additionally on the marquee are Pete Davidson, Vincent D’Onofrio, America Ferrera, Nick Offerman, Anthony Ramos, Sebastian Stan, Shailene Woodley, and Seth Rogen. (In keeping with IMDB, Clancy Brown is in it too, which is cool.)

There may be actually no one in that cast I do not like (and simply as a facet be aware, I’d pay severe cash for a Midnight Run reboot starring Offerman and Rogen), and but the trailer leaves me oddly chilly. Possibly it is as a result of I bore witness to the entire thing because it occurred, however from the opposite facet—the memes and the shitposts, relatively than the precise enterprise—however nothing about this video churns up even the slightest little bit of curiosity within the full movie. Sure, it was enjoyable to look at wealthy folks eat it amidst the decision for “diamond fingers,” however the web end result was very harmful to individuals who weren’t ready for what occurred when the underside dropped out. Some made cash, however others suffered actual, lasting hurt. In gentle of that, do I care what occurred to Steve Cohen or Gabe Plotkin on account of all this? No, I don’t.

(For the file, they’re each nonetheless extremely rich.)

Dumb Cash, for the file, is the movie primarily based on the e book The Delinquent Community, written by Ben Mezrich, who famously bought the rights to the movie to MGM earlier than the e book was even written. It is set to debut in theaters on September 22.