msi-simply-needed-to-unlaunch-its-rtx-3060-ti-tremendous-3x-as-a-result-of-it-is-not-really-‘tremendous’

MSI remembers its RTX 3060 Ti Tremendous 3X only a week after launch as a result of Nvidia wasn’t too eager on its identify. 

HKEPC (through videocardZ) experiences that MSI is pulling the RTX 3060 Ti Tremendous 3X graphics card collection in China on the request of Nvidia. The ‘Tremendous’ branding may trigger confusion amongst customers, suggesting that this can be a new line of Nvidia RTX 30-series GPUs in Asia. Nvidia used “Tremendous” for quite a few barely upgraded 20-series playing cards, however there have been no RTX 30-series Supers.

I doubt MSI’s intention was to mislead the patron, and selected the identify to focus on the cardboard’s large Suprim cooler. It makes you surprise why MSI didn’t name the Tremendous 3X the Suprim 3X, although I’ll admit that ‘Tremendous’ has a greater mouthfeel than ‘Suprim.’ It’s additionally bizarre that Nvidia waited till after MSI launched the product to handle the difficulty. 

The cardboard itself sported a triple-fan design with RGB and a clock pace of as much as 1,845 MHz, making it a contact sooner than Nvidia’s reference GeForce RTX 3060 Ti. Not fairly ‘Tremendous,’ however nonetheless sooner. 

There’s no telling if Nvidia is forcing this recall as a result of it’s doubtlessly planning a ‘Tremendous’ revival with its 40-Collection playing cards sooner or later. However it does seem to be an simply avoidable fake pas on MSI’s half. We haven’t seen the Tremendous branding on Nvidia GPUs because the RTX 20-series, however as soon as Nvidia’s made it a part of the branding, you possibly can’t simply trot out a phrase like that with out complicated folks.

This isn’t the primary time an RTX GPU needed to be ‘unlaunched’ over naming points. When you recall, Nvidia needed to delay the RTX 4080 12GB launch after admitting that “Having two GPUs with the 4080 designation is complicated.” The GPU was later launched because the RTX 4070 Ti in January. 

The MSI RTX 3060 Ti Tremendous 3X was solely offered in China and is now not accessible to buy on-line. MSI will probably relaunch the graphics card underneath a brand new identify that doesn’t upset Nvidia. Personally, I feel they need to double down and name it the MSI RTX 3060 Ti Tremendous 3X Tremendous X Tremendous. You understand, a Tremendous for every fan. It’s an excellent factor I don’t work in advertising and marketing anymore. 

Nvidia declined to remark when reached by PC Gamer.