marvel’s-guardians-of-the-galaxy-didn’t-meet-launch-sales-expectations,-square-enix-intends-to-“make-up”-for-its-slow-start

Marvel’s Guardians of the Galaxy didn’t meet launch gross sales expectations, Square Enix intends to “make up” for its gradual begin

Image through Square Enix

Square Enix has revealed that its revealed Marvel’s Guardians of the Galaxy underperformed at launch primarily based on its preliminary gross sales expectations. Expectations surrounding the game have been excessive given sturdy evaluations and what with it being primarily based on a well-liked Marvel collection.

As a part of its not too long ago uploaded 3Q FY2022/3 monetary outcomes briefing, Square Enix revealed that Marvel’s Guardians of the Galaxy “undershot” the preliminary expectations that have been positioned on it. Square Enix defined that “despite strong reviews, the game’s sales on launch undershot [its] initial expectations.” This is one thing of a shock given the recognition of Marvel’s Guardians of the Galaxy in wider leisure.

It was revealed, although, gross sales of the game did choose up after launch following “sales initiatives” that Square Enix “kicked off in November 2021 and continued into the new year.” This gross sales progress was welcomed by the writer, however extra is deliberate to assist push the game’s initially underwhelming gross sales efficiency.

Square Enix intends “to work to continue to expand sales to make up for the title’s slow start.” This might imply something. A worth reduce might assist increase the game’s gross sales, and DLC might reinvigorate person curiosity within the title. It stays to be seen what Square Enix has up its sleeves to assist make up for Guardians of the Galaxy’s disappointing launch.