hiya-kitty-kicks-off-fiftieth-anniversary-with-new-brand

There are few mascots on the planet who can say they’re as cherished as Hiya Kitty. Created by Yuko Shimizu, the enduring cute kitty has grow to be a logo of all issues kawaii. With billions of {dollars} in gross sales underneath foot, Hiya Kitty is likely one of the largest IPs on the planet, and it’s gearing up for an enormous occasion. Subsequent yr will mark the fiftieth birthday of Hiya Kitty, and Sanrio is kicking off celebrations with a brand new brand.

Sure, that’s right! They could not look it, however Hiya Kitty is popping 50 years outdated subsequent March. Created in 1974, the lovable cat has spent a long time embracing followers and bringing coloration into the world. As you may see under, Sanrio is now celebrating the milestone with a brand new brand, and its simplicity is ideal.

In any case, you may see Hiya Kitty dressed of their iconic pink bow together with some blue overalls and a yellow shirt. They’re posing solo right here, so all eyes are on Hiya Kitty. We have now no phrase but on how usually this anniversary brand might be used within the subsequent yr as Hiya Kitty embraces their historical past, however it should certainly begin popping up quickly.

In any case, Hiya Kitty is great at branding, and the mascot is aware of get their face round. Referred to as a world advertising and marketing phenomenon by The New York Instances, Hiya Kitty makes billions a yr. Hiya Kitty can be an official ambassador underneath UNICEF in addition to the Japanese authorities. Truthfully, it’s onerous to think about a extra well-liked face in Japan than Hiya Kitty given all of its model offers. And naturally, the rise of Hiya Kitty helped convey different Sanrio superstars to life.

I imply, come on. Are you able to think about a world where Gudetama or Kuromi do not exist? It’s too terrible to consider.

As Hiya Kitty nears its fiftieth anniversary, you may count on extra celebrations to go stay. If you wish to purchase into the model’s newest collaborations, it has loads. Not way back, Sanrio introduced an enormous partnershipp with Assault on Titan, and there are additionally new goodies out there at Construct-a-Bear for collectors! Kuromi simply joined the store’s catalog alongside Cinnamoroll and Hiya Kitty herself!

Are you able to imagine Hiya Kitty is already 50 years outdated…? Share your ideas with us within the feedback part under or hit me up on Twitter @MeganPetersCB.

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