Embracer and its companions are completely thrilled by the acquisition of Middle-Earth Enterprises and hope to ship new experiences and tales for a few years to come back.
Last week, the Embracer Group introduced one other acquisition spree. One of essentially the most notable acquisitions – Middle-Earth Enterprises and the game adaption rights to the Lords of the Rings and The Hobbit Ips. As anticipated, Embracer and its buyers talked about this deal (which, from the appears to be like of it, is an absolute steal for the Swedish holding group), and based mostly on the reactions in the course of the firm’s most up-to-date earnings name, everyone seems to be greater than enthusiastic about this acquisition, which incorporates the rights to video video games, board video games, tabletop video games, movie rights, stage manufacturing rights, and extra (the e book publication rights stay with Tolkien Estate).
“So again, the rationale for us here”, Embracer Freemode’s CEO, Lee Guinchard, informed buyers. “I mean, again, this is totally in line with the Embracer’s IP driven transmedia strategy. I mean, if it’s, again, straight bang in the middle of this, Middle-earth Enterprises will be part of Freemode and will continue to be operated by the team in California. So, that’s fun. From my perspective, coming obviously from gaming, I think this is huge, huge, huge, huge for us. As a company, of course, we have our existing licensees doing existing projects, but I think if you look the talents we have here at Embracer Group with the other operating groups and just the most diverse development talent, I think when we start looking in the medium and the long-term here, I think this is where this starts to get very interesting for us.”
The CEO added that he hopes to construct new tales and experiences that followers will love for years to come back.
“And again, I think this is, you’ve had the rights for [indiscernible] for 50 – have been 50 years. If you think what can we do with it in the next 50 years? Yes. Your mind starts to boggle and we all go crazy when we think about that. So, I think from my perspective, to build new experiences and stories that delight fans for the next 50 years. And hopefully, as much of that can be Embracer talent.”
Andy Jones, Senior Vice President at Embracer-owned board video games writer Asmodee, additionally chimed in on the matter, stating that everybody who’s into fantasy is aware of in regards to the franchise or will ultimately contact upon it.
And Middle-earth – let’s be trustworthy, Middle-earth is the most important, oldest, most enduring and influential fantasy world, by none. So, sure, after all, we must always seize this chance. Because anyone who’s fascinated by fantasy will contact The Lord of the Rings and The Hobbit in some unspecified time in the future on their journey.
I consider that is completely inevitable. So, speaking in regards to the acquisition rationale, the world of Middle-earth, the Lord of the Rings, The Hobbit, is huge each in its legacy and sooner or later potential for the Embracer Group. So, I do assume the strategic rationale could be very clear. It’s compelling and it’s totally, very, very thrilling. And our journey in Middle-earth is simply starting. So, sure, completely fabulous, and I’m simply delighted to be right here and a part of this.
It’s to see how delighted Embracer and its companions are about this acquisition and we are able to’t wait to see what the corporate has in retailer for us.