Embracer Group introduced final week that the dominion of Saudi Arabia, by means of its Savvy Gaming Group, had made a $1 billion funding within the firm, granting it an 8.1% stake in Embracer Group. It was the latest in a collection of massive strikes into the business made by Saudi Arabia by means of SGG and the Electronic Gaming Development Company, which have been controversial due to the nation’s infamous repression of human rights and, extra particularly and not too long ago, the implication of its de facto ruler within the homicide and dismemberment of a journalist.
In a subsequent message, Embracer CEO Lars Wingefors defended the move, saying that he understands folks have “different views on this topic.” The resolution to simply accept the funding was not taken flippantly, he stated, and won’t change how the corporate is run.
“I want to be clear that Embracer will continue to be operated by me, our operative CEOs and management teams across the entire Group,” Wingefors wrote. “Embracer is built on the principles of freedom, inclusion, humanity and openness. The transaction with SGG will not change this in any way. Embracer is still controlled by the people working in our Group. Together, we control a significant majority of the votes in the company.
“SGG will personal barely greater than 5 p.c of the votes and eight p.c of the capital they usually have invested in Embracer as a result of they help our present imaginative and prescient, technique, and management, to not change it.”
As for why exactly Embracer would accept investment from what Wingefors gently described as a “non-democratic nation,” the answer seems to come down to the simplest and most obviously predictable answer: Money is money. The company already has multiple investors from the Middle East, Africa, and Asia, and SGG’s parent company, Saudi Arabia’s Public Investment Fund, already holds stakes in other gaming companies including Capcom, Nexon, Nintendo, and ESL. And while Wingefors says Embracer is “a value-based firm,” it’s also a machine that needs to be fuelled: It’s grown from seven employees a decade ago to more than 12,500 around the world now, and there’s apparently still much to be done.
“For Embracer, there may be solely a handful of gamers on the planet offering this sort of sizable long-term fairness capital,” Wingefors wrote. “Without capital, our journey would notably decelerate going ahead which might even have many different implications for our companies. SGG is offering very long-term capital to help our technique with out Embracer having to surrender our manner of working or different business alternatives.”
Wingefors said Embracer and SGG have spent the last six months “studying about one another and sharing ideas on how we are able to work collectively,” and have “realized and mentioned tough subjects involving non-gaming points regarding Saudi Arabia.” He also committed to policies of equality, diversity, and “zero-tolerance in opposition to all types of harassment and discrimination,” and stated that any firm it establishes in Saudi Arabia or the MENA area will function by the identical guidelines.
That’s admirable, however largely an empty promise. The firm might assure equal rights, however Saudi Arabia itself doesn’t: Women solely not too long ago earned the precise to drive and dwell on their very own with out permission from a male guardian, whereas same-sex relationships are outlawed and topic to strict punishment. According to US intelligence companies, the nation’s crown prince Mohammed bin Salman additionally demonstrated an entire disregard for regulation and fundamental human decency in 2018 when he authorized the brutal homicide of Saudi journalist and regime critic Jamal Khashoggi. Bin Salman can also be the chairman of Saudi Arabia’s Public Investment Fund, which totally owns Savvy Gaming Group.