French studio Dontnod, the developer of video games together with Life is Strange, Vampyr, and Tell Me Why, has a brand new title, kind of. To have fun its 14th anniversary, the studio has introduced that it’s now formally often known as Don’t Nod.
You might discover that it is truly the identical title, however correctly spelled and punctuated. That’s as a result of it isn’t a lot a renaming as a “new visual identity.”
“We are reintroducing the apostrophe and the space between the words to truly embrace the meaning of Don’t Nod,” the studio defined. “Don’t Nod is 2 phrases to characterize our tendency to be non-conventional as an organization and within the video games that we create—as in, we Don’t Nod alongside to everybody else’s tune. The D is shattered, and the N seems inside it, signifying that we aren’t afraid to interrupt the mould. This new emblem hyperlinks our video games—significant, highly effective tales—with who we’re as an organization.’
There’s even a video showcasing the brand new emblem in quite a lot of visuals contexts:
I’m not an enormous emblem man, so perhaps there is a delicate advertising significance right here that is going over my head, however I am unable to say the change actually rings my bell. Dontnod was a bizarre title however no less than it labored as a palindrome, which is form of cool. Don’t Nod, then again, simply makes me consider long-ago lecturers yelling at me to cease falling asleep at school. Maybe the connotation is completely different in France however that does not strike me as perfect imagery for a videogame developer.
A extra sensible facet of Don’t Nod’s anniversary celebration could be discovered on Steam, where the studio is freely giving Tell Me Why, an episodic narrative journey about twins residing in Alaska. It’s free for retains till July 1.