battlefield-is-getting-a-‘narrative-campaign’-from-halo-co-creator’s-new-studio

Despite the well-documented troubles with Battlefield 2042, Electronic Arts mentioned right this moment that it stays “all-in on Battlefield,” and introduced {that a} new studio known as Ridgeline Games, headed by Halo co-creator Marcus Lehto, can be creating an all-new marketing campaign “set in the Battlefield universe.”

Lehto joined EA in October 2021 after his Disintegration mission, developed at his first post-Halo studio V1 Interactive, did not take off. EA mentioned on the time that the brand new studio Lehto was main can be “focused on developing first-person shooters,” though no additional particulars have been revealed. Today’s announcement offers a clearer sense of what that group is concentrated on.

“Marcus will bring his long legacy of creating fascinating worlds and gripping narratives to Battlefield,” Battlefield common supervisor Byron Beede mentioned in right this moment’s announcement. “Backed by a world-class team, he’ll be leading the charge to develop a narrative campaign set in the Battlefield universe that will engage fans in new and exciting ways while remaining true to the classic elements of the series.”

The announcement cements what was already recognized courtesy of a July job itemizing revealing that Lehto’s studio, then unnamed, is engaged on a singleplayer Battlefield marketing campaign. It wasn’t clear on the time whether or not the marketing campaign can be a mode inside a bigger, multiplayer-focused Battlefield game, or one thing completely standalone, however the mere undeniable fact that it was taking place got here as excellent news. The absence of singleplayer motion was hardly Battlefield 2042’s solely downside (or its most pressing) but it surely was undoubtedly felt.

EA clarified on Twitter that Ridgeline’s marketing campaign won’t be part of Battlefield 2042.

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Ridgeline’s marketing campaign is only one a part of what Beede described as “a global effort, coordinating multiple studios under a leadership team of industry veterans to build a connected Battlefield universe.” Original Battlefield studio DICE will proceed to develop the game’s multiplayer portion, whereas Ripple Effect Studios, previously often known as DICE LA, “is focused on creating an entirely new Battlefield experience that will complement and build upon the series’ foundations.”

“The next generation of Battlefield creators is a global team of talented, hungry individuals dedicated to taking the series to new heights,” Beede mentioned. “This team includes veterans who have worked on the series for years as well as new talent from the industry, all of whom bring years of experience working across incredible titles to the Battlefield universe.”

Respawn Entertainment co-founder Vince Zampella, who turned head of the collection in December 2021, mentioned the move demonstrates that EA is dedicated to the long-term way forward for Battlefield.

“With Marcus and his team at Ridgeline Games joining the world-class global team we have already in place, Battlefield is in the strongest position to succeed,” Zampella mentioned.

One of the longest-serving veterans on the Battlefield collection will not be round to assist with the hassle, nonetheless: Creative director Lars Gustavsson, whose credit on the collection stretch again 20 years to the unique Battlefield 1942, is leaving the studio. Gustavsson’s departure comes lower than a yr after that of former DICE common supervisor Oskar Gabrielson.

“Creative Director Lars Gustavsson, who has been with the franchise since the beginning and is affectionately known as Mr Battlefield, has decided he is ready for a new adventure. We would like to thank him for his invaluable experience, expertise, and friendship for all these years,” Beede mentioned.

“Lars has dedicated a substantial portion of his life to Battlefield and is proud to have helped shape the franchise into what it is today. He is excited to pass the baton to the next generation of Battlefield creators at DICE, Ripple Effect, Industrial Toys, and Ridgeline Games.”

The move to a multi-studio effort bears echoes of the system employed to nice success by Activision on the Call of Duty collection. Development of the upcoming Call of Duty: Modern Warfare 2, as an example, is being led by Infinity Ward, with help from Activision Central Design, Activision QA, Activision Shanghai, Beenox, Demonware, High Moon Studios, Raven Software, Sledgehammer Games, Toys for Bob, and Treyarch. Call of Duty, which encompasses a singleplayer marketing campaign, standard multiplayer modes, and a live-service battle royale, is just too large for one (and even two) studios to deal with, and it appears clear that EA aspires to comparable heights for Battlefield.

The excellent news for Battlefield followers is that EA’s persistence seems to be paying off: Season 2 lately kicked off and the response thus far appears usually constructive—or a minimum of cautiously hopeful—and there is been an actual uptick in participant numbers on Steam as nicely, from a median concurrent participant rely of fewer than 2,000 in May to greater than 5,700 over the previous 30 days: Still removed from an actual hit, however particular motion in the proper course.